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How to Search the Internet More Effectively

The Internet has become a very valuable tool for getting all sorts of information about any type of subject, product or service. Whatever your interest, the answer is most likely available online. The challenge, however, is in finding it. Typing a simple "keyword" into a major search engine will get you the answer in many cases. Sometimes a key word search might not turn up the web page you need or it might turn up so many pages that the one you need is hopelessly buried. Here are some smart tips for searching the Internet more effectively to get the results you really need.

PHRASE SEARCH
Group together several words and put them in quotes to find web sites where these words actually appear as a phrase. This helps focus your results. Example: Rather than searching the words "Green" and "Mountains" to get information about the Vermont mountain range, place the phrase "Green Mountains" in quotes, as you see here, and then click the search button.

Note: If you can't remember one of the words in a phrase, some search engines, including Google and Yahoo!, will allow you to substitute an asterisk.

Example: You can't recall the full name of a tennis court where you once played, but you are sure that it starts with the word "Swing." Type "Swing * Tennis Court" into Google to find websites that use this phrase with various terms in place of the asterisk, such as Swing Time Tennis Court and Swing Your Racket Tennis Court.

MULTIPLE SEARCH ENGINES
Google.com is the most popular search engine, but it's not your only choice. If the first 20 sites returned by Google are not useful to you, repeat your search on Yahoo.com, Microsoft's Bing.com or Ask.com. Each of these search engines has its own ranking algorithm, so different web sites could appear near the top of the listings. This is more time effective than pouring through pages of inappropriate listings on a single search site.

ADVANCED SEARCH
Most major search engines offer a wide range of "advanced search" features, but few users bother to explore them. Click the link reading "advanced search" or "advanced" on a search engine’s home page to access these options. By using an advanced search, you can:

1. Restrict your search to web pages where your key words appear in the title of the page. These are likely to be particularly relevant to your subject.

2. Restrict your search to pages written in English or located in a particular country.

3. Exclude certain terms. For example, if you're interested in animals, not sports teams, use advanced search to exclude web sites containing the word "Miami" from your search of the keyword "dolphins."

4. Limit your search to a particular website. For instance, type "car insurance" into the search box, but restrict the "domain" to AAA.com (the Automobile Association of America's official website) to find only what that organization has published on the subject.

5. Specify a "Numeric Range". Google's advanced search allows users to restrict their search results to web sites containing numbers within a given range. This is particularly useful for historical research.

Example: If you search the terms "England" and "Civil War," most of your results will be about England's Civil War. If you are after information on England's role in the American Civil War, use Google's advanced search to restrict the results to web pages containing numbers from 1861 through 1865, the years of the American Civil War.

Search for Web pages that include a specified word near another specified word within the text on a particular page. A lmore obscure search engine called Exalead.com is the only one to offer this particular feature.

PEOPLE SEARCHES - BASIC
People. Enclose both first and last names in quotes and search it as a phrase, rather than search the names as separate key words.

Example: Search "Johnny Carmichael" rather than Johnny and Carmichael.

In subsequent searches, try common nicknames instead of this person's formal first name. If you know this person's middle name, search again with this inserted between the first and last name then change the middle name to a middle initial and search one more time. If you do not know the middle name or initial, use Google and insert an asterisk between the first and last name as in "Johnny * Carmichael."

If the name is common, add the person's state of residence, job title or spouse's name (but not in the quotation marks) to your search to better focus the list of results.

Example: Searching "Bob Smith" yields an unmanageable one million-plus results on Google but searching "Bob Smith" together with the word "Arkansas" reduces this by 95%.

PEOPLE SEARCHING SITES
Several specialized people-finding search engines might also be worth a try.

Pipl (www.pipl.com) provides basic facts and contact information, plus links to search companies such as USSearch and Intellius, that will scan public records to locate the person you're after. These sites typically charge $10 to $50 to access an individual's complete records, but they often provide basic information, such as hometown and spouse's name, for free. Return to Google and search the name again in combination with these new details, as described above or to search the spouse's name.

Zoominfo (www.zoominfo.com) can track people down for free through their professional history, because it identifies job titles and current and former employers.

Pandia People (www.pandia.com/people) provides a useful collection of links to other sites for finding people.

ARTICLE SEARCHING
Google News (http://news.google.com) is a great place to search for articles published in the past month. Google News has an "archive" search feature for older articles, but older articles usually aren't available for free.

Kidon Media-Link (www.kidon.com/media-link) features links to the homepages of 19,000 newspapers, magazines and other news sources worldwide.

MagPortal.com (www.magportal.com) also lets users search for articles from a wide range of publications that are available for free online.

If your article search comes up empty, try contacting your local library’s reference desk. Many libraries have databases that access a broader range of articles than are available online. In some regions, library cardholders can search these databases from home on their own computers.

DIRECTIONS & MAPS
Google Maps (http://maps.google.com), MapQuest (www.mapquest.com) and Yahoo! Maps (http://maps.yahoo.com) are the best places to find maps and driving directions. If you are planning to drive in Europe, try Maporama (http://world.maporama.com) and ViaMichelin (www.viamichelin.com

VIDEO & IMAGES
Google Images (http://images.google.com) is a great search tool for still images of people, places and things.

Blinkx (www.blinkx.com) is the best place to find online video clips. It searches transcripts of Web videos to find those containing your key words.

HEALTH INFORMATION
Healthline (www.healthline.com) and WebMD (www.webmd.com) are search tools that are likely to steer you toward health information you can trust. They search on their own sites and on other health sites believed to be reliable.

Government sites MedlinePlus (www.nlm.nih.gov/medlineplus) and Healthfinder.gov (www.healthfinder.gov) can locate trustworthy medical information on government web sites or other health-care sites.

FINANCIAL INFORMATION
Yahoo! Finance (http://finance.yahoo.com) is one of the most trustworthy search tools for money matters. This specialized web portal searches only carefully selected sites that provide useful articles or information. It does an excellent job of weeding out scams and advertising that poses as news.


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